A clearer picture of
your phone operation.
DialWorth exists because labor cost appears on the P&L every month and the revenue a phone operation forgoes does not. That asymmetry is the whole premise.
DialWorth exists because labor cost appears on the P&L every month and the revenue a phone operation forgoes does not. That asymmetry is the whole premise.
Every home-service operation between roughly $2M and $15M in revenue runs its front office on the same assumption: that the phones are basically fine, because the ones that ring get answered and the ones that book get booked. The systems these businesses already own reinforce it. They count events accurately and price none of them.
Three components, computed from a client's own call records rather than from a benchmark or an industry constant. Capacity, the calls that were never handled because staffing sat in the wrong place on the utilization curve, modelled at half-hour resolution with queueing mathematics that accounts for callers hanging up. Conversion: calls answered but not booked, decomposed by pipeline stage and normalized so a rep fielding emergency calls does not look skilled for reasons unrelated to skill. Turnover: the fully loaded cost of CSR churn, including the ramp-period booking shortfall nobody invoices and therefore nobody counts.
The three overlap, so they are reconciled rather than added. A call lost to abandonment cannot also be counted as a conversion loss, and the engine enforces that structurally rather than by review.
These are the constraints worth knowing about, because each one costs us a number we could otherwise have printed.
The calculation method is public, down to the thresholds. Every threshold quoted there is asserted against the engine's own configuration by an automated test, so the published method cannot quietly drift from the code that runs. A methodology that has gone stale is worse than none: it is a specific, confident, wrong claim, and the first person to check it is the one deciding whether to trust anything else on the page.
That is the standard this practice is willing to be judged against. It is a deliberately narrow business, one measurement, done properly, for one kind of operator, and the narrowness is the point.